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Latest Posts
HubSpot’s traffic source works great… until real life happens. Here’s how a layered attribution model helps you track where leads actually come from — across contacts, companies, and deals.
Continue Reading Fixing source attribution in HubSpot: a practical 3-layer approach + Template
It’s been a while since Google announced the launch of Google Analytics 4 and the inevitable death of Universal Analytics (or commonly known as Google Analytics 3). Even as a digital marketer, I had a hard time following all the details of this move and what…
Continue Reading The quick and dirty on the new Google Analytics 4
Structuring Google Analytics is not always simple. Read this post to see how I do it and what you can do to get the best results
Continue Reading How to structure your Google Analytics Account
Websites are here to stay. It’s time that you learn about web design and why it’s important to have a website.
Learn where to start with SMS marketing and don’t get your messages ignored.
Who even reads e-mails?!”, you’re probably thinking to yourself. E-mail marketing is a hidden gem in the marketing world. In fact, the number 1 rule for digital marketing is “Build your e-mail list”. So, get your learn on!